SEO experts are responsible for optimising a website to improve its organic search engine ranking. They use various SEO tools to track performance and provide valuable insights.
Being an SEO expert requires constant learning and adapting to new techniques. This is because search engines like Google are constantly updating their algorithms. For more SEO experts, check this out!
Keyword research
Keyword research is one of the most essential elements of a successful SEO strategy. It involves discovering & and validating keywords that are relevant to your niche and content. It is also a great way to find long-tail keywords. Long-tail keywords are words or phrases that are more specific and descriptive. They are often less competitive than generic search terms.
Ideally, you want to find search terms relevant to your audience and their customer journey. Then, you can create content that addresses those needs and helps them reach your business goals. This is the key to sustainable and repeatable visibility.
First, use a keyword research tool to discover search terms related to your industry. Then, enter each keyword into Google to see the types of results it brings up. This will give you a good idea of what kind of content to write for each keyword. You should also look for synonyms and antonyms to avoid keyword cannibalisation.
On-page optimisation
On-page optimisation is a subset of search engine optimisation that involves improving the ranking factors on individual pages. It differs from off-page optimisation, including measures influenced by elements outside a web page. For more SEO experts, check this out!
Ideally, on-page optimisation should focus on optimising title tags, meta descriptions, web content, internal links, anchor text, and URLs to boost your website’s rankings in search engine results pages (SERPs). The best way to optimise these factors is using an SEO tool like Semrush.
On-page SEO should also include keyword optimisation for specific pages. This includes incorporating keywords in your page titles, meta tags, and header tags. It is also essential to optimise your site’s speed to ensure that visitors can access information quickly. Additionally, the content on your website should be high-quality, unique, and relevant to your targeted audience. In addition, it should incorporate a good balance of exact match, partial match, and LSI keywords. Lastly, it is essential to avoid keyword stuffing.
Link building
Link building is a vital part of search engine optimisation (SEO). It involves acquiring links from other websites and businesses to your website. The more links you have, the more your site will rank in search results. Ultimately, that can lead to more traffic and revenue opportunities for your business.
Google evaluates a page’s links in a variety of ways. For example, it considers the links’ quantity, quality, and relevance of the pages they link to. It also takes into account the authority of the pages linking to yours.
To improve your SEO, you should get quality links from reputable sources. This means contacting other web admins and content creators in your industry. You can try different tactics to get links, such as broken link building, reclamation link building, HARO, and journalist requests. You can also use Ahrefs to find links from your competitors’ websites. For more SEO experts, check this out!
Content creation
Content creation is essential to SEO, but monitoring trends and best practices can be challenging. Search engines are constantly evolving, and the tactics that worked three years ago may not be effective today.
Creating high-quality content helps businesses grow their audience, drive traffic, and generate leads. In addition, it enables businesses to establish themselves as thought leaders in their industries. It also improves website user experience, increasing the likelihood of visitors staying longer and interacting with the content.
When writing content, it is crucial to research the topic and identify keywords relevant to your target audience. You should also consider the type of content you want to create (e.g., blog post, infographic, or white paper). Finally, you should optimise your content for SEO by including the keyword in the title, description, and throughout the text.